Brand Diagnosis Report

Framework: 择命行效 / Zemingxingxiao — Five-Element Business Diagnosis
Created by Chang Liang (常亮) | Operated by 北京常识宋道商业咨询策划有限公司

0. Diagnostic Summary

1. Metal — Positioning and Choices (Positioning)

Observed situation:

Assessment: GeneratingLeakingConsuming

Action:

2. Water — Acquisition and Channels (Acquisition)

Observed situation:

Assessment:

Action:

3. Wood — Product and Delivery (Product)

Observed situation:

Assessment:

Action:

4. Fire — Conversion and Activation (Conversion)

Observed situation:

Assessment:

Action:

5. Earth — Retention and Assets (Retention)

Observed situation:

Assessment:

Action:

6. Four-State Assessment

7. Repair Priorities

8. Verification Criteria

Repeat-purchase target:

Organic-traffic share target:

Returning-customer revenue share target:

9. Visual Analysis

Five-element chain diagnosis
Four-state positioning
ElementStatusBreakRepair priorityExpected duration
Breaks and repair priorities
Early-warning radar